Why choose us –
The major advantage of using G.L. Costanzo & Associates, Inc. is you will work directly with Jerry Costanzo. Jerry provides a high level of experience and marketing knowledge and is recognized as one of the leading experts in the country.
Your project receives detailed attention unmatched in the industry.
Jerry’s background includes years of experience in implementation and responsibility for projects based upon research, strategic and tactical planning. He has been in the trenches and knows what it takes to create real world solutions for today’s challenges.
The focus of G.L. Costanzo & Associates, Inc. is how to compete effectively in the marketplace with your planned community.
The next section highlights the services available, with the details outlined under each topic area.
Feasibility Studies – (Click for more detail)
Feasibility studies can significantly reduce costly mistakes in a constantly changing and highly competitive market.
Be ahead of the competition and meet the emerging trends, “be ahead of the 8-Ball, not behind it.”
Marketing environments are analyzed on four fronts:
1) economic climate,
2) population characteristics and changes,
3) housing activity, both new and resale, and
4) customer profiles.
Using statistical methods, long-term trends as well as emerging opportunities are identified, resulting in recommendations for successful opportunities in the market.
Learn how to get your share… and then some.
Absorption Analysis – (Click for more detail)
Build your business plan with a strong foundation of projected sales.
Be in the right place, with the right product, at the right time at the right price. Often, it is possible to get too close to a proposed new product or service to be objective and overly optimistic forecasts find their way into the business plan.
Absorption analysis focuses on market acceptance of the proposed new service or product. The projected sales are identified based on realistic scenarios.
Market segmentation is critical in competing effectively in a highly volatile market. Segmentation is based upon one of three strategies:
1) Differentiation,
2) Concentration, or
3) Atomization.
Target Markets are defined and a detailed competitive analysis is performed with recommendations on creating a “Unique Selling Proposition” for the client.
Buyer Preference Surveys – (Click for more detail)
Identify your buyer, their characteristics and motivations.
Preference surveys answer:
· Who is my buyer
· What does he want
· Where does she want it
· Where will he come from
· How do I effectively promote to her
· What is he willing to pay
These concepts can be applied to new communities, new sub-divisions, new neighborhoods, new housing products, new services, and just about anything where you are trying to meet customer needs.
Assume for a moment you are designing a new floor plan. Picture the hundreds of plans meeting the following description: three bedroom, two bathroom, living room, dining room, kitchen and two- car garage. Yet, even with the same descriptions, some are winners and some are not. The difference is in the eye of the customer. The more you know the customer, the greater your chance of success.
Image Studies – (Click for more detail)
How are you seen in the market by customers?
If asked “What is your impression of XYZ Company,” what would people say?
The image of your company, your products and your locations may be affecting your success in the marketplace. Whether positive, negative or neutral it is in your best interest to know where your company ranks in the market.
Image studies usually include the use of surveys, interviews and focus groups of customers who purchased, did not purchase and in many cases may have little knowledge of your company.
Performance Studies – (Click for more detail)
Often these studies are used when a client is not achieving the success rate mandated in the business plan. This effort incorporates a number of quantitative and qualitative techniques frequently directed toward consumer acceptance. An analysis of the planning assumptions is usually included.
This type of study will result in recommendations to meet the business plan goals.
Sales Training – (Click for more detail)
The future of a company often rests in the hands of a few – the sales team. All too often, the training of sales associates is a combination of trial and error and emulation of a co-worker.
The expression “Practice Makes Perfect” is actually incorrect. “Perfect Practice Makes Perfect.” Sales skills can be learned, practiced and incorporated to gain more sales.
Practical, easy to understand and practice skills can make a difference for your company. Even the most talented athlete has a coach (often more than one), a trainer and a psychologist to give them the edge. Your sales team has the same need to train and excel, with your success at stake.
Sales Management Training – (Click for more detail)
Regardless of the level of sales training, the support of the Sales Manager is critical to a consistent positive result. This person is the day-to-day mentor and motivator. They too need skill development. Not necessarily in selling but in motivating the sales team.
The true measure of success of a sales manager is not what he can accomplish but what he can get others to accomplish.
Sales management skills are an investment in your own future.
Strategic Planning – (Click for more detail)
The expression is “Plan your work and work your plan.” Written, clearly defined goals, objectives and activities are essential to the success of your company. As has been said, “If you don’t know where you are going, any road will get you there.”
The synchronization of the business plan and the marketing plan is the key. G.L. Costanzo & Associates, Inc. understands how to blend and compliment the talents of your team through a productive and progressive plan of action that will yield a profitable return on your investment.
Personal Growth Through MindPower – (Click for more detail)
MindPower is a personal growth through effective coaching program that will maximize personal performance. The program focuses on three factors:
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Ability
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Knowledge
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Attitude
MindPower for… Management Success requires a minimum commitment of six months. During which time the essential skill sets will be established. Many individuals continue for an additional six to twelve months.
The program requires three meetings of approximately two hours each and follow-up of 1 hour telephone calls every other week (Based upon an agreed upon schedule).
50 + Housing – (Click for more detail)
The 50+ age cohort is projected to increase of 43% (aged 55 to 75), in the next five years. There are specific needs that should be to be addressed. It is more than one floor living and maintenance free housing.